Strand Products was founded in 1972 by Gordon F. Smith and Rudy Gomez, under the name HELISTRAND to service both the mechanical and electrical wire and cable industries. Services included stranding, over braiding, extrusion, coiling, and assembly. Plastic coated, coiled self-retracting bicycle locks and dog leashes were among the earliest mechanical products manufactured by HELISTRAND. The firms first patent was filed in 1972, for Self-Coiling Wire Cable, US Pat. No. 3756008.
In the early 1990s, the founding fathers were ready to retire and decided to split the organization into two. HELISTRAND retained the manufacturing capabilities for multi-conductor electrical cables, and STRAND PRODUCTS retained the mechanical cable business.